How to Write a Press Release (With 5 Samples of Success).
In our latest guide, The Press Release Blueprint, we outline the four essential steps that you should take every time your write a press release in order to gain coverage and get results. Stephen Waddington, industry influencer, blogger and partner and chief engagement officer at Ketchum, believes there are good reasons why the press release has endured in a changing media communications.
How to Write a Great Press Release: A Sample Press Release Template from PublicityInsider.com (While the examples he uses are not public education related, the excellent descriptions can easily be transferred to any topic.) What is a press release? A press release is pseudo-news story, written in third person that seeks to demonstrate to an editor or reporter the newsworthiness of a particular.
Here are some steps to create a correct structure for your press release: 1. Attractive Headline. Write an attractive headline which communicates the core message of your press release. Use action verbs in the present tense and relevant keywords. 2. Text Summary. Under the headline, write a summary text with one or two key sentences. 3. Key.
Press Releases. Dutch research institutions and Elsevier initiate world’s first national Open Science partnership. Corporate; May 19, 2020; Elsevier launches COVID-19 Healthcare Hub. Clinical Solutions; April 16, 2020; Elsevier gives full access to its content on its COVID-19 Information Center for PubMed Central and other public health databases to accelerate fight against coronavirus.
The press release, and how it is written, must help you meet this objective: earned media coverage. If the writing is overly promotional, focusing too much on your product or service, the media.
One of the best alternatives to a press release is a statement. It's quicker to write and easier for reporters and editors to use since they simply put quotes from the statement into their story. Think about all the Tweets from pro athletes, politicians and rock stars that you see being quoted these days. Those are simply 140-character micro-statements.
When you write a press release, you must adopt a no-frills style. This isn’t the place to brandish your vocabulary with flamboyant words. Be simple in language. Come to the point right from the beginning. One of the things in writing a press release is that you need not create a plot first. This is because you aren’t writing a story. You.